This week we’re focusing on the lead magnet. I’m sharing five mistakes that you don’t want to make. You know a lead magnet is giving someone a freebie in exchange for an email address to grow your contact list. But, you don’t need to offer a TON of freebies, or you’ll just be attracting the wrong customer.
Instead, work on ONE really awesome lead magnet and promote it adequately. Send consistent, relevant content to keep the ideal customer on your list and don’t forget to clean it up quarterly, no one wants to be paying for leads that will never return your investment.
Episode #23 Takeaways
- Don’t create too many lead magnets
- Don’t create a lead magnet that attracts a “broad” audience
- Don’t create lead magnets with no value
- Don’t create a lead magnet that doesn’t have a quick “win”
- Don’t spend all your time creating the lead magnet and no time on the email funnel
I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.
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